Welcome and Opening Remarks from the Chairperson

Sue Schneider, CEO, eGAMING BROKERAGE

Keynote Address: Global Operator's Viewpoint of Opportunities and Challenges in Asia Pacific

• How important is Asia Pacific as a region in the global portfolio, and why?
• Which types of online opportunities and partnerships are of interest to global operators in Asia?
• How is the marketplace likely to develop and which business models will win out?

Mitch Garber, CEO, Harrah’s Interactive Entertainment

MARKETING, DISTRIBUTION AND CUSTOMER MANAGEMENT

Determining the right product and distribution mix to minimise risk and maximise profit
Review examples of popular Asian games and how operators are differentiating their offerings.  Determine whether to introduce popular and play-for-fun games to drive traffic to higher margin games.  Establish which Western games can be adapted for the Asian market, from land-based to online and what can be learned from tournament models of these games.  Find out the latest on the live dealer market, how operators are increasing margins and how proxy betting works.

Using customer segmentation and marketing to increase revenue per player

• How do customers differ for sports book and casino?  Understanding the triggers for each type
• Tools for customer segmentation and targeted marketing

Con Kafataris, CEO, CENTREBET

Designing loyalty programmes for players in Asia Pacific

• Rewarding loyalty - What are the principles of a good loyalty programme?
• Lessons learned from the Asia Miles programme

Stephen Hay, Regional Director – Asia Pacific, ICLP

SPECIAL INTEREST GROUP FOCUS SESSIONS

TRACK A: CASUAL AND WEB-BASED GAMES

Evaluating the market for casual gaming and eSports
The Chinese e-gaming market is worth USD 2.98 billion, growing at 35% annually from 2005 to 2009.  Accessing this enormous market is one way that gaming operators are getting around restrictions on online gambling services, but how can you get involved?

• Which games are attracting players?
• Where are players accessing and playing games?
• What are the legal consequences of user-generated content?
• Payment solutions for virtual points

Sam Woelm, Executive Director, C Y FOUNDATION GROUP
Ronald Leung, General Manager, WINNING ASIA TECHNOLOGY

Microtransaction game design and hybrid gambling in Chinese online games

• Navigating the legalities of prizes and virtual cash
• Comparing how Western game developers sell virtual goods with Chinese games

Zhan Ye, President, GAMEVISION

Evaluating the potential for mobile gambling and betting in Asia

• Capitalising on the improved user experience delivered by smart phones and 3G
• Overcoming challenges in the design of games for mobile platforms
• Identifying opportunities for b2b services

Marcel Puyk, CEO, CELLECTIVITY

TRACK B: OPPORTUNITIES IN LOTTERY PRODUCT DEVELOPMENT AND DISTRIBUTION

Lottery product and distribution opportunities in China

• Overview of the video lottery terminal and keno market in China
• Addressing the political risk of providing lottery products in China
• Reviewing recent IPOs and valuations of lottery companies

Daniel Liao, Vice President & CFO, CHINALOTSYNERGY

China’s Sports Lottery application in open sports betting platform

• Understanding application of Open Sports Betting Platform in various sports lottery games in China
• Connection between Open Sports Betting Platform and multi-media platform
• Introduction of high frequency sports lottery games and innovative sports lottery terminals

Expanding your betting portfolio: Bets on the outcome of foreign state-licensed lotteries – Example from the UK

• Steps for re-activating old and attracting new customers
• How we raised margins and spending per client
• Explaining the commercial model and processing
• Technology, finance and marketing needed to launch the product

Marcus Geiss, Managing Director, TIPP24
Egidio Messito, Managing Director, MYLOTTO24

Official Congress ‘Shanghai Nights’ Party