Welcome and opening remarks by the Chairperson
Kevin Flood, CEO, GAMINLANE

Charting the growth and penetration of online media in Asia – How does Asia compare to the rest of the World?

• What online media do Asians consume on a regular basis and what are the most trusted forms of on and offline media?
• Summarising the main social media communities in Asia

•  How to use social media, blogs, mobile and gaming for marketing your business  

How to successfully connect with local players – Lessons from comparing the top mobile and Internet social networks in China, Japan and South Korea

• Demographics of major web portal users in China, Japan and South Korea
• Reviewing the services, users and earnings per revenue channel (fee-based and traffic based) of Tencent, Cyworld and Mixi and other leading SNS
• How does Tencent compare to other Internet companies in China such as Baidu and new online communities such as Renren and Kaixin001? 
• How do Chinese platforms differ from western models?
• What business models are they using?
  • Leveraging virtual currencies
  • Avatar-related virtual goods
  • Connecting games with IM and SNS
• How are the leaders preparing for global expansion?

Benjamin Joffe, Managing Director, +8* / PLUS EIGHT STAR

Morning refreshment break

Using the Online Gaming Ecosystem to improve player acquisition, revenue per  player and player retention

• Emergence and definition of the online gaming ecosystem
• Importance of free play as a tool to acquire players
• Micro-transactions, virtual currency/goods as a transition between free play and gambling
• Up selling and revenue optimisation through traditional gambling
• Ecosystems’ ability to improve player retention
• Critical role of social media and social networks in the ecosystem

Kevin Flood, CEO, GAMINLANE

Search Engine Optimisation in China

• Keyword generation strategies
• Ad copy creation strategies
• Tracking and measurement

Antony Yiu, Regional Director, Search Engine Marketing & Optimization, iPROSPECT GREATER CHINA

Lunch for speakers and delegates

Revealing the secrets of grey market marketing for China player development

• Understanding what’s legal and what’s not in terms of gaming in China
• Highlighting the key differences between Asian and Western affiliates and how to manage them – credit provision and position taking
• What other markets are junket operators expanding into, aside from traditional gaming?
• Maximising single and double-sided rolling commission schemes
• How to find and attract affiliates.  Which other segments could be possible affiliates for gaming (e.g. luxury goods)?
• Techniques for increasing sign-up rates

Allen Yan

Building a membership system
Tony Tong, Co-Founder, PACIFICNET

Afternoon refreshment break

Improving affiliate marketing for traffic generation and monetisation

• Getting up to speed with the latest search marketing and optimisation techniques
• Adopting best practice content and website strategies
• Maximising Internet search and internal search
• Optimising email marketing
• How do affiliates encourage Asian players to open up accounts?  How do they manage pay-in and pay-outs?

Gary Beal, Managing Director, VANGUARDSEO

iGaming SEO: The art of war

iGaming SEO is as tough as it is monetisable. Top organic search positions for big keywords are worth millions in new player revenues. Attempting to compete for these positions requires scalability, efficiencies and budget. This session looks at the strategic aspects of delivering top rankings in the most competitive markets and then defending those positions. Understand your enemy, identify their weaknesses and plan your battle - Prepare for retaliation from an enemy who has been conquered but not destroyed.
Paul Reilly, Head of Search, STICKYEYES

End of Marketing Masterclass

Pre-registration Cocktails

Pick up your badge and conference materials to avoid the queues the next morning, relax with a drink and meet fellow delegates ahead of the main conference.  Open to all conference and masterclass attendees, speakers and affiliates.